How Media Asset Management is Different from Digital Asset Management?

Often times terms Media Asset Management and Digital Asset Management are used interchangeably because of their identical functions and features. Both help in efficiently organizing, storing and managing various assets like video, audio, images, documents, and graphics. 

In a nutshell, both the systems help to make contents easy to find and share and monitor their usage. Both simplify the work-flow through asset life cycle involving create, manage, distribute, retrieve and archive. 

Furthermore, both allow content creation teams to collaborate by providing direct access to the assets to team members. Thus, these common functions of both the systems blur the line between them. 

However, both systems are different and should not be taken as one. When we look from a larger perspective, media asset management is considered as a subset of the broader digital asset management. Here we will discuss both systems to understand how they are different from each other.
 
Media Asset Management
 

Traditionally, Media Asset Management system is designed to create and manage video asset in a video production workflow. To be precise, media asset management acts as a central repository for storing and managing audio and video files. 

We can say, media asset management is created for video production. It optimizes and future proof your large video library for a streamlined work-flow.  

It offers the capacity and processing power to unify the content chain across multiple systems which makes the content easy to archive.
 
Digital Asset Management
 

Digital Asset Management is divided into two broad categories, the one is brand asset management as it focuses on brand-related contents such as logos, marketing material, product photos and the other is library asset management as it focuses on the storage and retrieval of content like photo archiving. 

Digital asset management allows the easy sharing and distribution of retrieved content. It collaborates across various departments and keeps track of the utilization of the content. Moreover, it allows access to digital media anytime and anywhere.
 
However, digital asset management may fail to support the complex work-flow demands of the broadcasters or video productions and this is where media asset management aces. 

The basic difference between these two systems is that the media asset management is a video-centric while the digital asset management is needed for non-audio and non-video files.
 
So, hopefully, now you know what our media asset management and digital asset management and their difference.