How Media Asset Management is Different from Digital Asset Management?
Often times terms Media Asset Management and Digital Asset Management are used interchangeably because of their identical functions and features. Both help in efficiently organizing, storing and managing various assets like video, audio, images, documents, and graphics. In a nutshell, both the systems help to make contents easy to find and share and monitor their usage. Both simplify the work-flow through asset life cycle involving create, manage, distribute, retrieve and archive. Furthermore, both allow content creation teams to collaborate by providing direct access to the assets to team members. Thus, these common functions of both the systems blur the line between them. However, both systems are different and should not be taken as one. When we look from a larger perspective, media asset management is considered as a subset of the broader digital asset management. Here we will discuss both systems to understand how they are different from each other. Media Asset Managem